Search Results
Will GWM’s backdoor entry affect its competitive edge in India?
Chinese SUV maker, Great Wall Motors (GWM)’s decision to enter the India market via the CKD/CBU route is expected to discount its competitiveness in the Indian market. According to experts, the GWM Group, unlike other automakers produces around 50% of its parts in-house, and it is this advantage that gives it the edge over competition worldwide in terms of product value, quality and technology offering. The company has been looking to extend this competitive offering...
